Brilliant Tradeshow Tips

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STEP 1: Identify the right tradeshow for your business

It's estimated that there are over 13,000 tradeshows in the US each year. Doing a simple search online will help you find the ones related to your industry. Define your target audience and based on who you want to reach, search the web to find the options available to you. Are you a B2C or B2B business? Are you trying to reach consumers or other businesses with your products and services. Tradeshows range from a couple hundred people in attendance at a local show to over 100,000 people at an internationally attended show.

Another great resource for local, regional, national and international tradeshows are industry associations and organizations. If you have any affiliation or connection, reach out and ask the question. These organizations typically know this information and can share it with you.

STEP 2: Set your budget

Believe it or not, tradeshow costs can range from $1,500 - over $1M per show. It really important you set a budget for each year. Determine what size tradeshow you plan to attend, how many you plan to attend and how many people are going. In the 10 Step Guide to Tradeshow & Expo Success you will find an example breakout of the types of costs to expect when exhibiting at a tradeshow. Tradeshows are a cost to your business, but one that if done right, will bring ROI.

STEP 3: Define your tradeshow strategy

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STEP 4: Design your table/booth to work for you

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STEP 5: Build your lead generation and follow-up plan

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STEP 6: Identify what promotional products you plan to give away

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STEP 7: Select who will represent your business at the show

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STEP 8: Follow-up on the leads you captured

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STEP 9: Measure the business impact from the show

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STEP 10: Conduct a post-show analysis

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